Customers with an emotional connection to a brand have a customer lifetime value that is 4 times higher than the average customer (source: Motista).
Millennial workers strongly agree (35%) that the purpose of their organisation makes them feel their job is important (source: Gallup). Having a strong purpose is critical in the war for talent.
Your products, services, tactics and strategies might change. Your purpose and values will not. Aligning your content with your purpose is a more sustainable choice.